Adidas

ABOUT THIS PROJECT

ADIDAS “NEVER WALK AWAY”

Addys Gold 2019 nominee

Many people still believe women are not as athletic as men. We urge them to think again. With this campaign, Adidas aims to change the lives of young female athletes and build them a future in and off the fields.

“Never Walk Away” shows how resilient, capable, and strong women are through powerful videos that prove what we already know: women aren’t afraid to sweat and go beyond. When faced with obstacles, they don’t walk away. The concept is simple yet mighty.

We don’t underestimate women. We prefer to watch them thrive.