ABOUT THIS PROJECT

Always having in mind the core values that inspired the foundation of the company, we gave it a new look. We’ve made these guidelines for everybody to get to know the new visual identity of Alitalia.

Exclusive and innovative: those are words that effectively translate Alitalia’s core values and are what inspired the foundation of the company. The new design approaches the brand from a fresh perspective, to market the company in an industry that is constantly going through changes.

Our redesign gives Alitalia a modern twist without ridding it of its classic charm and sophistication its loyal customers are accustomed to seeing.