Butterie

ABOUT THIS PROJECT

Butterie functions as both a company name and the product they produce – a flip-top butter dish. This innovative product is designed to store butter on the countertop unrefrigerated, and keeps two sticks of butter fresh and easy to spread for up to 3 weeks! It solves virtually every problem modern Americans have with storing butter.

For its ingenuity, Butterie has also been featured in the New York Times and Entrepreneur Magazine. In our promotion of the product, we wanted to connect with the audience and feature the ways in which they could benefit, or the ways that this product may be an upgrade from what they currently use.
We also wanted to focus on simplicity in the video, so that we could convey that this is a simple yet effective item.