ABOUT THiS PROJECT

Glendale Football Club is a competitive soccer club for determined players ages 3-17 who value education and are always striving to be their best selves!
We worked with them to create fun, yet informative posts to motivate the players to stay focused on both school and the games, to get them to understand how to prep for college scholarships by playing. For that, we have researched the best gameplay: our team studied the audience and gathered all the info about school-athletes, and what it takes to reach their goal, and we’ve aligned that mentality with design and content.
The result was an exciting new brand strategy that allowed them to communicate their mission better and more efficiently.