Kastel

ABOUT THIS PROJECT

Kastel Denmark specializes in developing stylish, sun-safe sportswear. Their products are generally aimed at women athletes and have a special focus on sun protection and the prevention of skin cancer. Furthermore, they have an excellent range of activity targets. Kastel produces gear that can be used for virtually any sport, though they lean most towards horse riding.

The first video features Kastel’s items and demonstrates their ease of use out on the field. We focused on golfers to push the point that Kastel’s gear is not just for horse riding; it can be utilized in any activity where one needs sun protection and comfort. And still, the splendid fashionability of this brand’s items makes an obvious appearance here.

The second video that we produced features some of their most stylish items and demonstrates their ease of use during sports. We wanted to especially focus on the fashion-forward side of this brand, though of course still pushed the sporting, active attribute.